Sangoma Call Centre
Solutions for SMBs

Many small to medium businesses do not require a full-blown call centre; but they do need the basic functionality of a call centre. Enter the “Informal Call Centre”.

An informal call centre refers to a setup where customer interactions are handled in a less structured and centralised manner compared to a traditional, formal call centre. Unlike formal call centres which typically have dedicated departments with specialised staff, standardised processes, and full featured call-handling systems, an informal call centre operates with more flexibility and less rigid infrastructure.

Sangoma Informal Call Centre Solutions

Every business, no matter its size, needs to manage incoming calls effectively—dropped calls can mean lost customers. That’s why Sangoma offers built-in call centre features as part of our Unified Communications (UC) solutions, completely free for every user. With Sangoma, you don’t just get comprehensive telephony features at no extra cost; you also get the tools you need to ensure every call is answered, strengthening your customer relationships and maximising your business potential.

How do you know your business is an informal Call Centre?

Ask yourself:

  • Do you take any inbound calls?
  • Do you take calls from customers?
  • Do you sometimes have more calls than people to answer them?
  • Would you like to offer queue callback?
  • Would you like to play custom messages to callers?
  • Would you like to monitor how many callers are waiting?
  • Would you like to report on call handling?
  • Would you like to enable remote workers to handle calls?


If you answer “yes” to any of these questions, guess what?

You are an “informal call centre”!

Read more in comms business:

Is every business a call centre?
Simon Horton, SVP of international sales, Sangoma, explains why almost any business can benefit from a call centre solution.
Features that define the modern call centre
Simon Horton, SVP of international sales, Sangoma, outlines how informal call centres are revolutionising customer service with flexibility and personalisation.
It’s not all about the customer!
Simon Horton, SVP of international sales, Sangoma, explains how informal call centres can drive staff happiness and productivity.
Five ways informal call centres help SMBs thrive
Simon Horton, SVP of international sales, Sangoma, outlines five ways informal call centres help SMBs thrive.
Contact us to learn more about Sangoma call centre solutions for SMBs: