Many small to medium businesses do not require a full-blown call centre; but they do need the basic functionality of a call centre. Enter the “Informal Call Centre”.
An informal call centre refers to a setup where customer interactions are handled in a less structured and centralised manner compared to a traditional, formal call centre. Unlike formal call centres which typically have dedicated departments with specialised staff, standardised processes, and full featured call-handling systems, an informal call centre operates with more flexibility and less rigid infrastructure.
Every business, no matter its size, needs to manage incoming calls effectively—dropped calls can mean lost customers. That’s why Sangoma offers built-in call centre features as part of our Unified Communications (UC) solutions, completely free for every user. With Sangoma, you don’t just get comprehensive telephony features at no extra cost; you also get the tools you need to ensure every call is answered, strengthening your customer relationships and maximising your business potential.
Ask yourself:
If you answer “yes” to any of these questions, guess what?
You are an “informal call centre”!
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